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Campaign ties in to FIFA 2014 sponsorship.
March 7, 2014
By: Melissa Meisel
Johnson & Johnson, the official healthcare sponsor of the 2014 FIFA World Cup, recently launched the Champions of Care program in the US. Developed by J&J in support of its FIFA sponsorship, the Champions of Care program invites individuals across the country to celebrate the most caring people in their lives, contends the company. The need for the program was supported by findings from a nationwide survey conducted by J&J to better understand Americans' sentiments on carin...
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